Campaign Strategies

The Lines That Shape You

The lines that shape you is an inclusive campaign created for H&M. The campaign highlights every line on the postpartum body which has shaped you to the person you are today. This campaign was my graduation project for AMFI.

Timberland Out Of Home

Timberland Out of Home is a campaign created for the outdoor brand Timberland. With this campaign, Timberland encourages their target audience to put on their Timberland boots and step outside to experience nature. For this campaign, Timberland invests in environment-friendly art instead of basic advertising initiatives.

In collaboration with Esther Havinga

The Dopper Moment

Dopper wanted to stimulate consumers to drink more water. To do this, we came up with The Dopper Moment. It is a safe space located in offices where employees can take a moment for themselves to
take a deep breath and take a sip of water. In this way, employees associate Dopper with mental health.

This campaign strategy was part of a project of the Consumer Marketing course of the Marketing Master at Vrije Universiteit Amsterdam.

SNS Budget Wrap

This campaign strategy was part of a project of the Behavior Change Management course of the Marketing Master.

SNS wanted to stimulate Gen Z to spend less money on treating themselves. To help, we came up with the SNS Budget Wrap. In this way, Gen Z gets confronted with their spendings and switches from mental accounts to physical accounts.

    Paul Poiret Rebranding

    The iconic fashion brand Paul Poiret did not survive, but why? For this AMFI project we analyzed the brand and its history to understand what happened to the brand and the market. After we have researched new trends and opportunities, we repositioned the brand Paul Poiret and created a brand strategy book including the online identity and marketing positioning. The brand book of “The House of Poiret” shows a comprehensive research and marketing analysis, a new market segmentation, target group analysis, and new visual and informative strategic recommendations for rebranding Paul Poiret.

    Check out the website design for House of Poiret at – https://xd.adobe.com/view/b7c34ab5-84ec-4cd1-4aaa-e0a6d3df1ec0-c1f2/

    AMFI project In collaboration with Nicky Smolenaars, Esther Havinga, Iri Pauwels and Tjade de Jong

    DVITO Be The Catalyst

    Today we see a lot of campaigns about empowering women, however, we do not see a lot of campaigns empowering men. DVITO is proud to elevate men and be a reliable source that will add to the never-expanding identity of masculinity. The campaign Be The Catalyst celebrates fashion-forward men who take ownership of how they express themselves.

    AMFI project in collaboration with Celestine Simons, Yazz Van der Zwan, Devon Toi | Model: Luis Hartmann