Film

(NO) PRESSURE

(NO) PRESSURE was created for the need of a personal daily ritual. In The Netherlands, we have rituals that are actualized during traditions. However, only a few meet the needs and desires of humans today. Rituals concerned with giving meaning and relieving, relaxing, and restoring (daily) emotions one carries with themselves. This short film was created for an Artemis graduation project of Pam Kieft, for which she created three different objects which are meant to create your own daily rituals. 

Video – Senna Meerman
Model – Pearl Sijmons
Concept, Photography & Styling – Pam Kieft

BYTIYE

BYTIYE is following a movement by avoiding the end of the world and creating a new home to avoid the reckless, nomadic hearts. The clothes of this brand contain references from the trends of a new kind of materialism and reconstructed legacy, combined with traditional Nenet aspects. This video was made to support the AMFI Triptych fashion show.